Study On Consumption Behavior Of Imported Seafood in China in 2022 Released By Norwegian Seafood Board
Jul 16, 2022
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Recently, the Norwegian Seafood Board released the research Report on The Consumption behavior of Imported Seafood in China in 2022, which provides an in-depth understanding of consumers' priorities and current consumption habits when purchasing imported seafood. The report shows that consumers are paying more attention to health and nutrition as the epidemic is becoming more regular, and imported seafood is becoming a new fashion for cooking at home.
This study mainly focuses on Chinese consumers' cognition of imported seafood and Norwegian seafood as well as their daily seafood consumption behavior. Through quantitative and qualitative analysis, it deeply analyzes the behavior habits of Chinese consumers and the motivation behind them, and provides insight for Norwegian seafood export enterprises to explore the Chinese market opportunities.
"There is no doubt that China is one of the most promising markets in the world and Chinese consumers' demand for imported seafood continues to grow. At the same time, China is a rapidly changing market, "the Norwegian seafood bureau director of mainland China and Hong Kong, said andreas thorud" as a result, the Norwegian seafood bureau hopes these consumer research, grasp the market trends, understand the real demand, help the Norwegian seafood export enterprises to create more conform to the Chinese market demand for seafood. At the same time, we hope that delicious, nutritious and sustainable Norwegian seafood can help achieve the 'Healthy China 2030' goal."

