Diversification Of Aquatic Product Consumption Drives New Industrial Reform

"The development of Internet technology combined with the impact of COVID-19 has changed consumption habits, led to the rise of sales channels such as e-commerce platforms, the development of the prepared vegetables industry, and the distribution of aquatic products has become increasingly decentralized. The wholesale market of aquatic products, which used to be the main consumption channel, has lost its popularity and is facing transformation and upgrading." Zheng Han, an economist at Huangsha Market Trading Company in Guangzhou, Guangdong province, said at the "Aquatic Products Consumption Forum" at the recently opened 2022 China Aquatic Products Conference. Industry experts say this reflects the impact of the accelerating transformation of the aquatic product consumer market on traditional distribution channels.

In recent years, the consumption situation of aquatic products continues to change, and the domestic and foreign market patterns are quietly changing. The export of the international market is limited, while the domestic market has a broad prospect. At the same time, domestic aquatic product consumption shows the trend of pursuing convenience, differentiation and quality, which promotes the reshaping of aquatic product industry's operating format and business model. Only when the supply-side structural reform of aquatic products fully ADAPTS to the changes of the demand side can it open up a new situation in the changing situation and find vitality in the crisis.

To adapt to the domestic market, but also need to shift from processing thinking to market thinking, user thinking, close to consumers, attach importance to brand building. In recent years, many domestic processing enterprises seize the opportunity of the rise of the prefabricated vegetable industry, break through from the B end to the C end, face consumers, and create their own brands. It is understood that Fuhuang Sanzhen for young groups, launched the "fish demon" prefabricated food brand, favored by consumers, in the e-commerce platform set off a buying boom,

"As consumer behavior changes, business operations should also continue to change. The era of extensive scale expansion has passed, and more attention should be paid to the pursuit of efficiency, efficiency, and the optimization and integration of various resources." Cui He, president of China Aquatic Products Circulation and Processing Association, believes that the circulation and sales of aquatic products also need to adapt to the consumption changes and technological development, and build a new pattern of double circulation of domestic and foreign consumption.

The wholesale market of aquatic products, a traditional circulation channel, is quietly promoting transformation and upgrading under the market changes, exploring value-added services, and extending the industrial chain according to the demand of the consumer end, carrying out cooperative breeding and product research and development, opening self-operated stores, and providing procurement and distribution business.

At present, e-commerce platforms and instant retail platforms have accumulated massive aquatic consumption data. Big data analysis is used to identify consumer preferences, and then differentiated needs of consumers are met through intelligent recommendation. In the face of new consumer trends, it is also widely believed that digital operations are increasingly important for the alignment of production and sales. Through digital platforms, enterprises can more smoothly connect their products to the consumer market.